What People Want

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To: Webcasting > Webcasting exchange > Managing Webcasts

The purpose of public sector webcasting is to increase transparency. Large audiences are not necessary in order to achieve this. Videos of meeting proceedings will never compete with television as entertainment.

The typical pattern is that viewer numbers are usually low and jump up when a controversial issue is being debated.

However, providing short videos (2 to 4 minutes) on such topics like how to sort your trash for recycling or remove graffitti should be considered. A mini-tour of city hall might make the building less threatening to an immigrant or youth unfamiliar with council services and accessibility.

Streaming servers usually provide accurate usage figures.

Enhanced Webcasting features can be used to conduct polls or surveys to gain viewer feedback.