Check out David Wyld’s deep exploration of blogging in U.S. government (or the potential of it based on initial experiences).

Everyone likes a top ten tips list, so here is David’s:

10 Tips for Blogging by Public Sector Executives

Tip 1: Define yourself and your purpose.
Tip 2: Do it yourself!
Tip 3: Make a time commitment.
Tip 4: Be regular.
Tip 5: Be generous.
Tip 6: Have a “hard hide.”
Tip 7: Spell-check.
Tip 8: Don’t give too much information.
Tip 9: Consider multimedia.
Tip 10: Be a student of blogging.

From the IBM Center for the Business of Government:

Title: “The Blogging Revolution: Government in the Age of Web 2.0 (99 page PDF)”

Description: Dr. Wyld examines the phenomenon of blogging in the context of the larger revolutionary forces at play in the development of the second-generation Internet, where interactivity among users is key. This is also referred to as “Web 2.0.” Wyld observes that blogging is growing as a tool for promoting not only online engagement of citizens and public servants, but also offline engagement. He describes blogging activities by members of Congress, governors, city mayors, and police and fire departments in which they engage directly with the public. He also describes how blogging is used within agencies to improve internal communications and speed the flow of information.

Based on the experiences of the blogoneers, Wyld develops a set of lessons learned and a checklist of best practices for public managers interested in following in their footsteps. He also examines the broader social phenomenon of online social networks and how they affect not only government but also corporate interactions with citizens and customers.

Table of Contents:

Foreword…………………………………………………………………………………..4
Executive Summary…………………………………………………………………….6
Part I: The Rise of Blogging in the Public Sector……………………………..9
Introduction ……………………………………………………………………….10
Moving Toward Citizen Engagement in a Virtual Age …………….10
You!……………………………………………………………………………….11
Blogging in the Public Sector…………………………………………………14
Preface…………………………………………………………………………..14
Blogging Options for Public Officials………………………………….15
Congress Blogs ……………………………………………………………….16
The Current State of Blogging in Government……………………….18
Case Study in Organizational Blogging: STRATCOM………………….29
Say ‘Yes, Sir’ to Blogging……………………………………………………29
A Guide for Public Sector Bloggers…………………………………………31
Overview ……………………………………………………………………….31
How Do I Blog?……………………………………………………………….33
Lessons Learned from—and in—the Blogosphere………………….33
10 Tips for Blogging by Public Sector Executives…………………..38
A Final Thought on Public Sector Blogging……………………………….40
Part II: Blogging as a Social Phenomenon…………………………………….41
The Rise of User-Generated Media…………………………………………42
A Second Generation of the Internet ………………………………….42
Enter Web 2.0………………………………………………………………….43
Social Networking……………………………………………………………43
Blogging 101……………………………………………………………………….49
A Brief History of Blogging………………………………………………..49
The ‘Next Big Thing’ or an ‘Internet Wasteland’?…………………..49
Touring the Blogosphere …………………………………………………..51
Why Blog?………………………………………………………………………52
Corporate Blogging……………………………………………………………….56
Introduction…………………………………………………………………….56
The Blogging CEO……………………………………………………………57
Blogging and Internal Communications/Operations……………….59
Monitoring the Blogosphere………………………………………………62
Employee Blogging…………………………………………………………..62
Blogging Policy ……………………………………………………………….65
Conclusion…………………………………………………………………………..66

This entry was posted on Friday, June 29th, 2007 at 7:43 am and is filed under Articles, Best Practices, Governance, Local, National, Representatives, State, Technology, United States. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.